Leaders / Managers
Groups / Teams
Persuasion through Narrative offers hard-hitting, eye-opening training that enables participants to identify and harness the science of storytelling to engage, motivate, inspire, and persuade.
The science of storytelling works. Whether your goal is to fire up a company to move in a new direction and achieve new goals…to get a team to work together and share a common vision…or to simply be more impactful in your presentations, one-on-one meetings or team meetings.
By understanding the reasons why audiences are compelled by story, individuals will identify how to craft a compelling story using the facts and emotions in a deliberate way, allowing your audience to connect at a deeply human level.
You become a better leader.
Leaders / Managers
Leaders need to inspire and persuade people they may never meet on a personal basis, as well as the day-to-day leadership team they rely on to carry out their vision.
Storytelling is ideal for both situations. Indeed, the more challenging a business situation you face, the more powerful storytelling will be. The heart of every business is its people. Telling -and responding to - stories are built into our DNA.
As a leader, you will receive specific training on the science of storytelling and develop and refine your own story during the training. This foundational lesson will continue to inform the importance of incorporating story in other facets of your business practice.
You’ll leave with concrete tools and means of using storytelling in business. You’ll master the skills to bring people together and excite them to achieve the goals of your business.
Storytelling is the essential human activity.
The harder the situation, the more essential it is.
Tim O'Brien, author
The Things They Carried
Groups / Teams
The problem of “silos” in business is well-known: departments that don’t interact well or at all drain the workforce rather than contribute. Teams that compete rather than cooperate.
Perhaps your department’s scope of responsibility is changing with new technology.
Or, in the case of educators, lawyers, and realtors, each person has a variety of audiences to engage on a daily basis.
Whatever the challenge, providing storytelling training to a group of individuals is a fun, effective way to lift each person up into a stronger, more persuasive, more effective communicator. They recognize the importance of their personal narrative, and how that can translate into influencing others in an authentic way.
Storytelling is the most effective form of education.
Terry Tempest Williams, author
NEXT STORYTELLING WORKSHOP
Please contact Matthew to
learn about the next virtual workshop
MATTHEW IS AVAILABLE FOR PRIVATE COACHING
No story will ever be more important than your own story.
How you came to be here and where you will go. The challenges you’ve overcome, the values you embody. The process of interviewing for a job is really the process of telling your story.
With so much competition, and so many layers of filtering, it’s essential you get your story across powerfully, simply and effectively. Facts, figures and statistics alone won’t get you that position…or allow you to be remembered. Facts and figures wrapped in a compelling story will open doors and minds.